d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales GuideInternal and confidential publication not to be reproduced without authorisation 162.1.2 Value PropositionValue Proposition 1: Easy to PurchaseInstead of the TCS ( Total Cost of Service ) value concept for MFPs that has existed untilnow, the new d-Color MF2001 and d-Color MF2501 change to a real TCO ( Total Costof Ownership ) value concept and offer a low hardware cost that is directed to thecustomer - This is the “Easy to Purchase” value proposition.Initial cost reductionIt is possible to decrease the initial investment costscompared to traditional models as the new range offerslower hardware price of the main unit and options and thefact that the system is easier to install and setupRunning cost reduction*If the customer is only printing mono / business colourdocuments and prints less than 3,000 pages per month,the Maintenance Kits may never need to be used!*dependent on print volume needsOperational cost reductionIt is possible to minimise costs with print management functions such as easy to use userrecognition and departmental managementValue Proposition 2: Offers functions to target customers needsEasy OperationWith the embedded colour touch panel and improved UserInterface, anyone can easily set-up and use the machineMinimise downtimeNot only is it is easy to replace exhausted consumables, themachine utilises a paper path design that minimises misfeedstoo!Harmony with the office environmentA Virtually noise free and compact design that blends inperfectly with the customer’s office environment