Using Analytics for Better Mobile Technology DecisionsBY: Jason Buk, Serious NetworksDifferent Perspectives on the Mobile Business OpportunityAdding mobile computing capabilities has been proven to drive business value by providingtraveling executives, field and customer service personnel real-time access to customer data.Better information shortens response times, improves accuracy and makes the workforce moreproductive.Your organization may agree that technology can improve business processes, but differentstakeholders—IT management, financial and business leadership and operations personnel—oftenhave different perspectives on the real costs and value of mobility.The Operations group wants tools that help them work faster and better focus on the customer,Finance wants the solution that costs the least amount this quarter, and IT executives wantprojects that can succeed without draining resources from existing work.It may not be obvious, but there are ways to achieve everyone’s goals. Honest analysis can helpOperations, Finance and IT find common ground by sorting complex projects into components thatcan be agreed upon. When teams understand the data, they can understand the logic; when theyunderstand the logic they can support making the right decision.Exposing the FormulaDeploying mobile technology is a strategic initiative with far-reaching consequences on the healthof an enterprise. In the midst of running a project, it’s easy to forget that the real goal of hardware-acquisition projects is to make the workforce more productive in service of improving both the topand bottom lines.Most decision-analytics tools focus on procurement questions alone because the numbers seemstraightforward and uncomplicated. But these analyses miss the point. The best analysis is onethat can determine which of the solutions will provide the most advantage to the workforce at thelowest possible cost to the organization.To achieve the best return on investment we must do more than recoup an out-of-pocket expense.Are customers better served? Are employees working better, faster, smarter? Though hard toquantify, these are the fundamental aspects that determine the ROI of technology.It’s possible to build a vendor-neutral analysis to calculate the TCO and ROI of mobile computers.Panasonic Computer Solutions Company, manufacturer of Toughbook notebooks, enlisted theservices of my analytics company, Serious Networks, Inc., to develop an unbiased TCO/ROIapplication to help companies make better decisions.The Panasonic-sponsored operational analysis tool provides statistically valid answers byperforming a simulation of the devices as they would be used and managed in the field, generatinga model that compares the costs and benefits of multiple manufacturers’ laptops. Purchase cost,projected downtime, the range of wireless options, notebook features, support and other relatedcosts are all incorporated into this analytic toolset.