4B. Manufacturer’s Warranty 173 Warrantyfeatures or components of the Service if you choose not toprovide certain information. If you do choose to give uspersonal information through the Service, we will collect andretain that information.Non-Personal InformationWhen you use the Service, we may also collect "non-personal"information. We consider "non-personal information" to beinformation that, by itself, cannot be used to identify or contactyou personally, such as demographic information (your age,gender, income, education, profession, zip code, etc.).Non-personal information may also include technicalinformation, such as your IP address and other anonymousdata involving your use of the Service.Non-personal information may also include information thatyou provide us through your use of the Service, such as theterms you enter into the search functions of Social Hub, mailinbox and instant messenger. We reserve the right to use ordisclose non-personal information in any way we see fit.USE OF INFORMATION WE COLLECTOur ServicesWe use your personal information to provide you with anyservices that you may request or require, to communicate withyou and to allow you to participate in online surveys. We useaggregated non-personal information about our users tounderstand the demographics of users of the Service, such asthe percentage of male and female users, the geographicdistribution of our users, the age ranges of our users, acombination of these and/or other demographics. We may alsouse the personal or non-personal information we collect toanalyze how Service is being used, and to improve the contentof the Service, and for marketing and promotional efforts.E-mail CommunicationsIf you send us an e-mail with questions or comments, we mayuse your personal information to respond to your questions orcomments, and we may save your questions or comments forfuture reference. Aside from our reply to such an e-mail, it is notour standard practice to send you e-mail unless you request aparticular service that involves e-mail communications.However, you consent to us contacting you by e-mail, andsending you information about products and services whichwe believe may be of interest to you. You may have theopportunity to subscribe to an electronic newsletter in whichcase information about the Service or our advertisers will besent to your e-mail address. We will provide you with the optionto change your preferences and opt-out of receiving thosecommunications. You may request at any time that we note-mail you in future by clicking the "unsubscribe" link which isincluded at the bottom of any e-mail that you receive from us. Ifyou unsubscribe, we will make reasonable efforts todiscontinue e-mail communications to you as soon aspracticable.