10 Xerox WorkCentre 7120 vs. Canon Color imageRUNNER C2550Key positioning strengths of the ColorimageRUNNER C2550 and how tocombat them with prospective customersFaster rated engine speedWhat the Canon sales rep could say:“The Color imageRUNNER C2550 is faster than the WorkCentre 7120,with a rated engine speed of 25 ppm in black and 23 ppm in color versusonly 20 ppm in black and color for the WorkCentre 7120.”How to respondRated engine speed is only part of the productivity equation and in thiscase it’s a marginal advantage at best. For example, environments thatdo a lot of scanning will appreciate the WorkCentre 7120’s faster scan-ning speed, and IT administrators will definitely find that they get theirwork done faster when using the WorkCentre 7120. What’s more, theWorkCentre 7120 proved more efficient in numerous BLI tests, comingcloser to performing at its actual engine speed than the Color imageRUN-NER C2550.12" x 18" / A3+ paper capabilityWhat the Canon sales rep could say:“The Color imageRUNNER C2550 can handle media up to 12" x 18"(A3+), which allows users to create full-bleed ledger printing by printingledger size on ledger-plus paper, then cropping the edges to eliminate themargin. This is not possible on the WorkCentre 7120.”How to respond:Only a handful of businesses will ever need full-bleed ledger printing, andthose that do will probably prefer using an MFP more geared to a produc-tion or CRD environment (for example, something with a faster enginespeed to handle large print runs).Higher rated consumables yieldsWhat the Canon sales rep could say:“The Color imageRUNNER C2550’s black toner yield is rated at 26,000impressions, while the WorkCentre 7120’s black toner yield is rated lowerat only 22,000 impressions. This means users of the WorkCentre 7120have to spend more time replacing toner supplies.”How to respond:Advertised toner yield is just that: advertised. BLI’s Lab Test Report on theColor imageRUNNER C2550 rated its toner yield “Poor,” which is the low-est possible rating given, and noted that toner yield for all four colors fellshort of their advertised lifespans.