Xerox WorkCentre 7120 Competitive Comparison

Also see for WORKCENTRE 7120: Evaluator guide User guide Evaluator guide Reference guide Specifications

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Xerox WorkCentre 7120 Competitive Comparison Manual pdf 10 page image

10 Xerox WorkCentre 7120 vs. Ricoh Aficio MP C2050Key positioning strengths of the Aficio MP C2050and how to combat them with prospectivecustomersLower MSRPWhat the Ricoh sales rep could say:“The Aficio MP C2050 has a lower MSRP than the WorkCentre 7120, start-ing at $6,100 versus a starting price ranging from $6,999 to $7,499.”How to respond:The difference in price is marginal, especially when you consider theWorkCentre 7120’s higher memory, higher hard disk drive capacity,higher document feeder capacity and faster rated scanning speed. Infact, simply adding 1,000 sheets to the Aficio MP C2050’s paper capacityadds a whopping $1,313 to its price tag. You simply get more for yourmoney with the WorkCentre 7120.12" x 18" / A3+ paper capabilityWhat the Ricoh sales rep could say:“The Aficio MP C2050 can handle media up to 12" x 18" (A3+), whichallows users to create full-bleed ledger printing by printing ledger size onledger-plus paper, then cropping the edges to eliminate the margin. Thisis not possible on the WorkCentre 7120.”How to respond:Only a handful of businesses will ever need full-bleed ledger printing, andthose that do will probably prefer using an MFP more geared to a produc-tion or CRD environment (for example, something with a faster enginespeed to handle large print runs).9x hard drive overwrite capabilityWhat the Ricoh sales rep could say:“The Aficio MP C2050’s hard disk drive can be overwritten up to 9x forcomplete hard drive sanitation. The hard drive for the WorkCentre 7120can be overwritten only three times.”How to respond:Unlike the Aficio MP C2050, the WorkCentre 7120 has achieved CommonCriteria certification for its security suite, including its hard disk drive over-write capability. That validation provides more peace of mind than evena hundred-times-overwrite that has not been certified to actually work.

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