252fully utilize all of the features or components of the Service ifyou choose not to provide certain information. If you dochoose to give us personal information through the Service,we will collect and retain that information.Non-Personal InformationWhen you use the Service, we may also collect"non-personal" information. We consider "non-personalinformation" to be information that, by itself, cannot be usedto identify or contact you personally, such as demographicinformation (your age, gender, income, education,profession, zip code, etc.). Non-personal information mayalso include technical information, such as your IP addressand other anonymous data involving your use of the Service.Non-personal information may also include information thatyou provide us through your use of the Service, such as theterms you enter into the search functions of Social Hub, mailinbox and instant messenger. We reserve the right to use ordisclose non-personal information in any way we see fit.USE OF INFORMATION WE COLLECTOur ServicesWe use your personal information to provide you with anyservices that you may request or require, to communicatewith you and to allow you to participate in online surveys. Weuse aggregated non-personal information about our users tounderstand the demographics of users of the Service, suchas the percentage of male and female users, the geographicdistribution of our users, the age ranges of our users, acombination of these and/or other demographics. We mayalso use the personal or non-personal information we collectto analyze how Service is being used, and to improve thecontent of the Service, and for marketing and promotionalefforts.E-mail CommunicationsIf you send us an e-mail with questions or comments, wemay use your personal information to respond to yourquestions or comments, and we may save your questions orcomments for future reference. Aside from our reply to suchan e-mail, it is not our standard practice to send you e-mailunless you request a particular service that involves e-mailcommunications. However, you consent to us contacting youby e-mail, and sending you information about products andservices which we believe may be of interest to you. You mayhave the opportunity to subscribe to an electronic newsletterin which case information about the Service or ouradvertisers will be sent to your e-mail address. We willprovide you with the option to change your preferences andopt-out of receiving those communications. You may request
