Customer Assistance andInformationCustomer Satisfaction ProcedureYour satisfaction and goodwill are important toyour dealer and to Cadillac. Normally, any concernswith the sales transaction or the operation of yourvehicle will be resolved by your dealer’s sales or servicedepartments. Sometimes, however, despite the bestintentions of all concerned, misunderstandings canoccur. If your concern has not been resolved to yoursatisfaction, the following steps should be taken:STEP ONE: Discuss your concern with a member ofdealership management. Normally, concerns canbe quickly resolved at that level. If the matter hasalready been reviewed with the sales, service or partsmanager, contact the owner of the dealership orthe general manager.STEP TWO: If after contacting a member of dealershipmanagement, it appears your concern cannot beresolved by the dealership without further help, in theUnited States, contact the Cadillac Customer AssistanceCenter, 24 hours a day, by calling 1-800-458-8006.In Canada, contact the Canadian Cadillac CustomerCommunication Centre by calling 1-888-446-2000.We encourage you to call the toll-free number in orderto give your inquiry prompt attention. Please havethe following information available to give the CustomerAssistance Representative:• Vehicle Identification Number (VIN). This isavailable from the vehicle registration or title, or theplate at the top left of the instrument panel andvisible through the windshield.• Dealership name and location.• Vehicle delivery date and present mileage.When contacting Cadillac, please remember that yourconcern will likely be resolved at a dealer’s facility.That is why we suggest you follow Step One first if youhave a concern.STEP THREE (United States Owners): Both GeneralMotors and your dealer are committed to makingsure you are completely satisfied with your new vehicle.However, if you continue to remain unsatisfied afterfollowing the procedure outlined in Steps One and Two,you should file with the Better Business Bureau (BBB)Auto Line Program to enforce your rights.The BBB Auto Line Program is an out of court programadministered by the Council of Better BusinessBureaus to settle automotive disputes regarding vehiclerepairs or the interpretation of the New VehicleLimited Warranty. Although you may be required toresort to this informal dispute resolution program prior to7-2
